Monday, March 30, 2009

Real Estate Advertising

Are You Confused? Believe the Facts, not the Hype...

I recently saw a posting from a popular For Sale By Owner (FSBO) company that made some pretty outlandish claims. One claim related MLS to a scam. Let's set the record straight.

As a full time professional Realtor with 8 years experience, I believe in the services that we Realtors offer. I believe in my abilities to accurately assess market value and maximize it, while selling faster and less for hassle then the vast majority of private sellers.

I pride myself on professionalism, honesty and integrity. I am obliged by morals and law to work truthfully at all times and always represent my clients' best interests. It’s unfortunate that I cannot say the same for my FSBO website competitors. How about their results...

Let’s look at the sales numbers:
*Based on MLS data and data collected from a specific majour FSBO’s own site. The stats reflect detached homes in St. Catharines sold between Jan/07-Present and are referenced against government registry information.

-The Private Sale website reports 92 sales (in fact 4 of these sales are falsely reported and therefore there were only 88 sales)
-Of the 88 sales, 21 were ultimately listed and sold by Realtors.
-This leaves only 67 sales in over 2 years.

In Comparison: during the same period, there were 3270 single detached homes sold in St. Catharines through mls!

This means that the FSBO site accounts for less then 2% of all market activity. Sure it is a cheap service, but when it only represents 2% of the market, how quickly do you think you will likely sell, let alone how likely you are to find the top paying buyer.

Let’s look at the current listing numbers:
*Correlated between MLS data and data collected from a specific major FSBO’s own site.

-In St. Catharines there are currently 68 listings advertised on the FSBO site. *In fact 7 are now listed by Realtors and another 2 have been listed and sold by Realtors. This leaves 59 current listings.
-13 Of the 59 have been on the market for over a year!
-27 more have been on the market for over 6 months

This means 68% of the FSBO site listings have been unsold for 6 months or more!

Like I said at the outset, I believe that my professional skills, network and resources allow me to market homes far better then FSBO websites. While I can’t offer services for only a few hundred dollars, I am confident that I can sell your house in a reasonable amount of time. And after all time is money- especially when the market is tough and taxes and carrying costs are adding up quickly.

The commissions aren’t as expensive as you think, so if you want your homes Sold instead of Advertised, then call or email me today in confidence for a complementary consultation.

Sincerely,
Scott Clarkson, Sales Representative
Re/Max Garden City realty Inc,- Brokerage
*each office is independently owned and operated
Tel/Pager: 905-641-1110

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